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In the world of digital marketing, understanding marketing attribution is crucial. It helps businesses figure out what’s causing people to buy their products or services. One of the ways to do this is by using the Linear Attribution Model.  This guide will explain why the Linear Attribution Model is important and how it works, including how to calculate the credit when we should use it, and provide some examples. Let’s get started! What is a Linear Attribution Model?    A Linear Attribution Model is a method used in marketing to give credit to multiple touchpoints equally in the customer journey. It considers every interaction a prospect has with your brand before they make a purchase. In a mathematical way, this model is the most simple one, among the various Marketing Attribution Models. 

  In the ever-evolving landscape of digital marketing, understanding the journey your customers take before making a purchase is crucial. This will allow businesses to allocate their marketing resources effectively and optimize their return on investment (ROI). Fortunately, Multi-Touch Attribution is here to provide a comprehensive view of a business’ marketing efforts throughout the customer journey online. In this blog, we’ll dive deeper into the topic of Multi-Touch Attribution.  So, What is Multi-Touch Attribution? Multi-touch attribution, essentially speaking, is a digital marketing strategy that takes into account all the touchpoints along the customer journey. It also gives credit to each of those interactions based on the influence they have on the final conversion.  To better understand this concept, let’s look at a  multi touch attribution example . A customer intended to buy a new pair of headphones. After looking around the internet, he saw an Instagram a...

  One of the most balanced attribution model – Position-based (also known as U-shaped attribution), has been utilized by businesses all around the world to measure their digital marketing efforts. So what is it exactly? If you’re curious about how this framework works, stay tuned. In today’s blog post, we’ll delve into what the Position-based attribution model is. Also, we’ll discover how it works, and how you can leverage it to improve your marketing strategy. What is the Position-based attribution model?  Before we go into the definition of position-based attribution, let’s first go over a brief overview of multi-touch attribution models which provide in-depth insights into the customer journey and the effectiveness of your marketing activities. They offer a clear illustration of how different touchpoints contribute to conversions by allocating credit to each point. This will not only help businesses to optimize their marketing strategies but also plan their budget more effi...

  If you’ve been pondering the merits of First Click vs. Last Click Attribution Models, you’ve come to the right place. This blog is your comprehensive guide to understanding these models and determining when to apply them. We’ll begin by defining First Click and Last Click Attribution and then explore their respective advantages and disadvantages. By the end of this read, you’ll have a solid grasp of how each model functions and the scenarios in which they prove most effective. So, find a comfortable spot, and let’s dive into this exploration of attribution models to enhance your business strategies!  What is the First Click Attribution Model? The First Click Attribution Model is like saying the first touch is the most important. It believes that when someone first hears about your brand or clicks on your stuff, that’s the key moment that gets them interested. So, when they eventually do something you want them to do, like buying or signing up, it gives all the credit to that...

  In today’s business world, marketing has become more complicated because there are many ways to reach customers. This makes marketing attribution important and a popular topic. But, there are different types of attribution models to choose from, each with its own features. So, it’s essential to understand these models. And we’re here to help you. In this blog, we’ll start with a common attribution model: Last-click attribution. We’ll explain what it is, when should you use it, and how to create a report using it. Let’s get ready to explore this marketing attribution together! What is last-click attribution? The last-click attribution (Or last-touch attribution) is one of the earliest forms of attribution. Hence, it’s really popular among businesses when they implement data marketing. Put simply, this model gives all the credit for a sale to the last thing a customer did before they bought something.  For instance, let’s say someone saw your ads on Instagram and clicked on th...

  If you’re on a mission to elevate your marketing game and boost your success, you’ve come to the right place. Welcome to our comprehensive guide on Data-Driven Attribution.  In this blog, we’ll unravel the mysteries of the Data-driven Attribution model, and how it works in both Google Ads & Google Analytics 4. Get ready to gain invaluable insights and take your strategies to the next level. Let’s dive in! What is Data-driven Attribution?  Data-driven Attribution matters a lot in the world of marketing because it helps marketers truly grasp how customers engage with their brand across different channels and marketing efforts. Think of it like having a map of the customer journey – you can see every twist and turn. 

  Welcome, readers, to a topic that’s increasingly making waves in the world of marketing: First Click Attribution. It might sound a bit technical, but don’t let that intimidate you.  In this blog, we’ll demystify it step by step, starting with the basics: what it is and why it should be on your radar. We’ll also explore its advantages and drawbacks, and even compare it to the familiar Last Click Attribution. By the end of this read, you’ll have a clear picture of whether First Click Attribution is the missing piece in your marketing puzzle. So, let’s dive in and get to the heart of the matter. What is First Click Attribution? First Click Attribution is a marketing attribution model that attributes the entire credit for a conversion to the first touchpoint a customer interacts with in their journey. This touchpoint could be a click on an ad, an email, or any other initial interaction with your brand. It operates on the premise that the first interaction sets the stage for the ...

  Hey there! Have you ever wondered how to make sense of the ever-evolving landscape of customer touchpoints and marketing channels? Well, the answer lies in using marketing attribution models! And one of the rising stars these days is the Time Decay Attribution Model – a secret weapon for understanding your customer and maximizing your marketing efforts. In this blog, we’ll provide you with everything you need about this attribution model and how to harness its power to stay ahead of the competition. Plus, we’ll accompany you with a simple example of a successful usage of this model. So, get comfy, and let’s dive into the fascinating world of Time Decay Attribution! What is time decay attribution model?  Time decay is a multi-touch attribution model that distributes credit to all events happening in a customer’s decision journey. Unlike  the linear attribution model  which assigns equal credit to all events, this model distributes the credit based on when these inte...

  It’s safe to say that there exists a different attribution model for each situation. Among the various types of model, the last non-direct click attribution model allows businesses to obtain a thorough understanding of where your website traffic comes from. In addition, it will also illustrate the impact of your marketing activities. In this blog post, we’ll dive deep into what last non-direct click attribution is, the concept of direct and non-direct traffic, and when you can use the model to your advantage.  What is last non-direct click attribution?  Last non-direct click attribution, by definition, is an attribution model that assigns credit to the last non-direct channel a user interacted with before conversion. It excludes direct traffic, which is when a customer goes to you directly. An example of this might be a customer typing your website URL into their browser or using a bookmark.  Last non-direct click attribution is also Google Analytics’ default model...

Improving customer care in the online e-commerce world can be quite a puzzle. You want to give your customers a top-notch experience throughout their buying journey, but you’re also dealing with limited resources. So, how do you tackle this challenge? Well, we’ve got a solution that might just do the trick: customer self-service! By seamlessly integrating it into your store, you can supercharge your performance and leave your customers beaming with satisfaction. In this article, we’ll spill the beans on everything you need to know about customer self-service. Plus, we’ll dish out some real-life examples and nifty tips to help you put it into action. So, let’s explore the awesomeness of customer self-service! What is customer self-service?   Customer self-service acts as a helpful friend for the customers of your online store. The main purpose of this service is to give your customers the power to find solutions on their own without needing to chat with your customer service team....

Are you struggling to enhance your customer service and provide top-notch support to your clients? So, why not use ChatGPT for customer service? In this blog, we will delve into the five best prompts that will undoubtedly elevate your service to new heights. Bid farewell to the days of customer dissatisfaction and hello to a more efficient and personalized approach to handling queries. Join us as we unlock the potential of ChatGPT and equip you with the tools to create unforgettable customer experiences First, what’s ChatGPT? ChatGPT, which stands for “Generative Pre-trained Transformer,” is a highly advanced language model created by OpenAI. It’s like a super-intelligent language wizard that has been trained on a vast amount of text data from all over. You can customize it to handle various language tasks like translation, completing sentences, and even generating new text.  With ChatGPT, you’ll have a powerful tool to improve communication with your customers and make your ecomme...

TikTok engagement rate is a critical metric that measures the success of your content on the platform. If you’re a brand owner or marketer looking to enhance the effectiveness of your TikTok campaigns, understanding and optimizing engagement rates is key.  In this blog, we’ll delve into what TikTok engagement rate is, how to calculate it as well as valuable tips to boost your engagement. We also provide you with an easy-to-use yet powerful tool that helps track all other key metrics, so read till the end! What is TikTok engagement rate?  Engagement refers to any action that captures someone’s interest, such as likes, comments, shares, and views. This means that the greater the number of users who like, share, comment, and engage with your content, the higher the chances of it being discovered organically. For brand owners/ marketers aiming to enhance the effectiveness of TikTok campaigns, analyzing and optimizing these metrics over time is crucial. Below is a brief overview of...

  TikTok, the video-sharing platform, has introduced an exciting new addition: TikTok text post! This fresh feature made its debut in July 2023, signaling TikTok’s entry into the world of written content. It’s as if TikTok is saying, “Hey, we’re joining the text party too!”. This innovative feature opens up new avenues for creative business ideas to stand out on TikTok. So, prepare to delve into this opportunity and let your words shine! Introducing TikTok text post  TikTok’s new text post feature is a fresh way for businesses to share written content on the platform. Now you can express your idea through stories, poems, recipes, and more with up to 1,000 characters. Just like Instagram Stories, you can customize the posts by adding background colors, music, and stickers. Thus, this is a fantastic opportunity to engage your audience with creative written content and make it even easier to connect with our customers.  Moreover, other users can interact with our text posts,...

  Has your TikTok account faced a ban, leaving you worried about its future? Don’t worry! Understanding the various types of TikTok bans and their reasons is crucial before taking any action. In this blog, we will explore all types of TikTok bans, their effects on your account, as well as ways to solve all these problems. Stay tuned for practical solutions that can have your TikTok account unbanned in as little as five minutes! Types of TikTok bans & reasons for getting banned  Before you start to get your account unbanned, it’s essential to understand the types of TikTok bans. There are 4 types of TikTok bans, which are:  Shadowban  A “shadowban” takes place when TikTok limits the exposure of your content on its platform. It is an informal expression used within the TikTok community because there is no official notification when it occurs. During a shadowban, your TikTok videos will not be displayed on other users’ “For You” page, which is one of the primary cha...

  TikTok holds immense potential for reaching new audiences, which is why countless businesses are eager to join the race. However, with a sea of TikTok videos out there, how can you truly stand out and catch TikTok’s attention? How do you get your content noticed faster? The first step is simple: play by the rules. And the first well-known rules you need to follow are the TikTok Brand Guidelines. By following these guidelines, you can position yourself for success and make your mark in the world of TikTok. In this blog, we’ve got you covered with a brief and informal summary of the all-important TikTok Brand Guidelines. From logo usage to visual aesthetics and trendy effects, we’ll spill the beans on how to create a TikTok presence that shines. So, buckle up and get ready to thrive on TikTok like a pro!  What are TikTok brand guidelines?  TikTok brand guidelines are basically a set of rules and instructions to get users gradually to become familiar with TikTok’s logos, i...

  In the competition of brand loyalty, delivering great customer service is the key to helping you to win over your rivals. Therefore, businesses are now growing the need of building a strategy to provide omnichannel customer service which can support customers everywhere they need for a seamless and richer experience. In this article, we will help you understand the definition of this term, as well as a strategy for omnichannel customer service that is crafted just for you. Therefore, you can choose the best customer service strategy for your business. Let’s dive in immediately!  What is omnichannel customer service? Omnichannel customer service is all about creating a seamless and delightful experience for your customers. It’s like bringing all your channels together to work as a team! You integrate the services of each channel, making sure they cooperate smoothly. Whether it’s your website, social media, live chats, follow-up emails, phone calls, or in-person assistance at ...

  Halloween is right around the corner, and it’s a prime opportunity for businesses to boost their sales this season. Wondering where you can creatively connect with potential customers? Look no further than Halloween social media posts on platforms like Facebook, Twitter, and TikTok.  With countless users having various interests, these platforms offer chances to reach potential customers. That’s why investing your efforts in crafting a Halloween social media posts plan holds real significance. In this blog, we’ll give the most effective ideas for happy Halloween social media posts, complete with great examples and essential tips to remember. So, whether you’re on a broomstick or wielding your smartphone, let’s dive into the world of social media magic. 6 best Halloween social media post ideas for businesses   Yes, one of the biggest factors that make your business successful on social media is a creative idea. But if you haven’t had any genius ideas on your mind, t...

  Are you tired of ad campaigns that go unnoticed, lost in a sea of endless scrolling? TikTok’s new advertising ads tool, TikTok Focused View, is here to revolutionize the way advertisers connect with their audience. This novel approach puts the power back into viewers’ hands, promoting voluntary watching and active interaction. In this blog, we have delved into the mechanics of TikTok’s Focused View ads and why advertisers are intrigued by them. Also, we have explored the basics of this new advertising tool and how to maximize its benefits for your TikTok ad campaigns. Unlock the power of Focused View now! What is TikTok Focused View? Focused View is the latest evolution of TikTok’s Video View Objective. With Focused View, advertisers pay only when a user truly pays attention to an ad for 6 seconds. This focuses on ‘voluntary watching,’ which means two things:  Firstly, it’s a choice. TikTok emphasizes that viewers actively decide to watch videos on their platform. This stand...

  Have you ever wondered how some businesses can deliver such jaw-dropping ads that went crazily viral? Well, it’s not magic or mere luck – It’s all about knowing your audience like the back of your hand! And to assist you with this important audience understanding, TikTok has a great tool for you to use. And that is TikTok Audience Insights.  In this blog, we’ll provide you with everything you need to know about TikTok Audience Insights, from its capabilities to step-by-step instructions for all functions within this tool. So, if you’re prepared to unleash the power of targeted marketing, get ready for this guide! Introducing TikTok Audience Insights TikTok is stepping up to help advertisers really get to know their audience. In order to do that, they made something called Audience Insights, and it’s now live all over TikTok Ads Manager. Here’s the deal: Audience Insights takes in all kinds of TikTok data, both paid and organic. Then, it makes educated guesses about the users...

  Understanding the effectiveness of your TikTok ads goes beyond simply tallying clicks and views. It’s about immersing yourself in the user’s journey and how they engage with your ads. This is precisely where the TikTok attribution window enters the picture.  The TikTok attribution window is the timeframe from a user’s interaction with your ad to their eventual conversion. Understanding this will be a pivotal game-changer in crafting highly effective ads for your business. So, let’s delve deeper into how the TikTok attribution window operates, how you can tap into its potential, and the advantages it brings to your ads. What is the TikTok attribution window?  The TikTok attribution window is the time duration in which users’ actions attribute to a particular ad on TikTok. You can think of the TikTok attribution window as a timer that starts when someone clicks or watches your ad. If customers do something like filling in your form within that time, it gives credit to you...