What is First Click Attribution & Should Your Business Use It?

 Welcome, readers, to a topic that’s increasingly making waves in the world of marketing: First Click Attribution. It might sound a bit technical, but don’t let that intimidate you. 

In this blog, we’ll demystify it step by step, starting with the basics: what it is and why it should be on your radar. We’ll also explore its advantages and drawbacks, and even compare it to the familiar Last Click Attribution. By the end of this read, you’ll have a clear picture of whether First Click Attribution is the missing piece in your marketing puzzle. So, let’s dive in and get to the heart of the matter.

What is First Click Attribution?

First Click Attribution is a marketing attribution model that attributes the entire credit for a conversion to the first touchpoint a customer interacts with in their journey. This touchpoint could be a click on an ad, an email, or any other initial interaction with your brand. It operates on the premise that the first interaction sets the stage for the entire customer journey.

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