What is Time Decay Attribution Model and How to Utilize It

 Hey there! Have you ever wondered how to make sense of the ever-evolving landscape of customer touchpoints and marketing channels? Well, the answer lies in using marketing attribution models! And one of the rising stars these days is the Time Decay Attribution Model – a secret weapon for understanding your customer and maximizing your marketing efforts.

In this blog, we’ll provide you with everything you need about this attribution model and how to harness its power to stay ahead of the competition. Plus, we’ll accompany you with a simple example of a successful usage of this model. So, get comfy, and let’s dive into the fascinating world of Time Decay Attribution!

What is time decay attribution model? 

Time decay is a multi-touch attribution model that distributes credit to all events happening in a customer’s decision journey. Unlike the linear attribution model which assigns equal credit to all events, this model distributes the credit based on when these interactions occur. In other words, an event will receive more recognition as it gets closer to the time of the conversion.

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