Linear Attribution Model: How to Calculate and Examples

In the world of digital marketing, understanding marketing attribution is crucial. It helps businesses figure out what’s causing people to buy their products or services. One of the ways to do this is by using the Linear Attribution Model. 

This guide will explain why the Linear Attribution Model is important and how it works, including how to calculate the credit when we should use it, and provide some examples. Let’s get started!

What is a Linear Attribution Model?  

A Linear Attribution Model is a method used in marketing to give credit to multiple touchpoints equally in the customer journey. It considers every interaction a prospect has with your brand before they make a purchase. In a mathematical way, this model is the most simple one, among the various Marketing Attribution Models. 

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