Server Side Tracking: Guide to Embrace the Cookieless Future

 If you've been keeping an eye on things, you've probably observed some notable changes in how businesses collect and handle user data in recent times. The journey started with the introduction of iOS 14's app transparency policy, and more recently, Google's announcement about phasing out third-party cookies. It's evident that there's a growing number of policies and regulations aiming to protect user data privacy. With the impending end of third-party cookies, marketers are actively seeking alternatives to this once-convenient data source. Many have already shifted to server-side tracking, relying on first-party data. So, what exactly is server-side tracking, and how can it assist us in navigating the increasingly stringent regulations on data collection? All the answers await you in this blog post. Let's jump right in!

What is server-side tracking & how does it work? 

From the inception of the Internet, tracking user data has become a standard practice. This valuable information plays a vital role in various digital marketing endeavors, such as audience targeting, personalization, recommendations, and beyond.

To gather user data, websites employ various tracking scripts like cookies, tags, or pixels in either third-party or first-party formats. The details of users' interactions, behaviors, and purchases are subsequently sent to third-party vendors or tracking platforms for analysis, marketing, and other uses. Currently, there are two primary tracking methods in use.

Read more here: https://nestscale.com/blog/server-side-tracking.html

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