How to Create TikTok Instant Page (Step-by-Step Tutorial)

Certainly! Customers often experience frustration and impatience due to extended loading times when transitioning from an ad to a homepage. This inconvenience may escalate if they need to exit the app to explore brands on another platform. 

Fortunately, there is a solution—TikTok Instant Page, a robust tool designed to enhance customer journeys by providing a swift and seamless experience. 

This article will comprehensively guide you through the features of this remarkable tool, offering insights on how it can empower brands to achieve increased conversions and generate more leads on their websites.

What is TikTok Instant Page? 

TikTok Instant Page functions as an exceptionally speedy and interactive landing page, ensuring users stay engaged directly within the TikTok app. It boasts a loading speed that is up to 11 times faster than conventional web pages, eliminating the need for users to endure unnecessary wait times.

Through Instant Page, you have the opportunity to showcase your products and allow users to explore your brand seamlessly within the TikTok environment, without requiring them to navigate away. The platform provides a range of templates to choose from, allowing customization with text, images, videos, carousels, and action-promoting buttons.

Furthermore, you can optimize your ads to target specific actions or conversions that occur on your Instant Page. Currently, TikTok Instant Page is available for:

  • ​Buying Type: Auction, Reach & Frequency
  • ​Advertising Objective: Traffic, Conversions, Reach, Video Views
  • ​Split Test: Supported
  • ​Promotion Type: Website (Traffic and Conversions Objective only)
  • ​Placement: TikTok, Pangle
  • ​Ad Format: Non-Spark Ads, Spark Ads
  • ​Cards: Display Card, Gift Code Card
Let’s take a look at the excellent example below: 

Read more here: https://nestscale.com/blog/tiktok-instant-page.html

#tiktok #tiktokforbusiness #tiktokinstantpage

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