Google Phase Out Third Party Cookies (Updated 2023 Guide)

 Nowadays, when we go to a website, we often encounter a prompt about using cookies, giving us the option to allow full, partial, or reject cookie usage. These digital cookies (not the tasty kind) typically store user information, including personal details and on-site behavior. However, this familiar scenario might soon be a thing of the past as Google is swiftly putting its plan into action to eliminate third-party cookies. Since its introduction in 2020, Google's decision to get rid of third-party cookies has been a widely discussed topic. With the first quarter of 2024 quickly approaching, significant changes are on the horizon. In this blog post, we'll walk you through all the details about Google's phase-out of third-party cookies, the plan for the phase-out, and how businesses can navigate this significant shift. Let's dive in!

What are cookies & the different types of cookies? 

Before delving into the specifics of Google's initiative to phase out third-party cookies, let's cover some fundamental aspects. What exactly are cookies? How many categories of cookies exist? And how do they operate?

Cookies are essentially small data pieces that websites store on your computer or mobile device. These files contain information about your browsing habits, aiding websites in recalling your preferences, login status, and other crucial data.

Various criteria, such as purpose or party, can be used to categorize different types of cookies. However, for the purpose of this blog post, we will categorize cookies based on the party type. Hence, when categorized by party, there are generally two primary types of cookies:

Read more here: https://nestscale.com/blog/google-phase-out-third-party-cookies.html

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