Google Ads Demand Gen Explained: 2023 Complete Guide

 Earlier this year, Google hosted the Google Marketing Live 2023 event to reveal the upcoming plans and enhancements for Google Ads. The announcements covered a spectrum of new updates and releases, spanning from novel search experiences to features powered by artificial intelligence. Notably, one announcement stood out—the launch of the Google Ads Demand Gen campaign. Consequently, in today's blog post, we'll delve into the intricacies of this update, exploring its functionality, operation, and ways in which businesses can capitalize on this impressive new tool to enhance their online advertising efforts and attract fresh customers. Let's kick things off!

What is Google Ads Demand Gen Campaign?

The Google Ads Demand Gen represents a new and inventive AI-driven campaign category. Its main objective is to engage with novel audiences and generate interest in a product or service, preempting their active search for a specific brand. Utilizing Google's visual and entertainment-centric platforms like YouTube (encompassing YouTube feed, Shorts, and In-stream), Discovery feed, and Gmail, Demand Gen showcases ads within a unified campaign.

Read more here: https://nestscale.com/blog/google-ads-demand-gen.html

#ggads #ggadsdemands #googleads

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