Google Ads Attribution Models 2023: The Up-to-Date Guide

 Google Ads stands out as one of the most widely utilized advertising platforms to date. Therefore, it's crucial to have a comprehensive understanding of its functioning and stay abreast of any changes within the system to fully leverage this expansive platform. Earlier this year, Google unveiled specific modifications slated for the Google Ads attribution model settings.

In the midst of these announcements, businesses may find themselves uncertain about how to navigate and adjust to these sudden updates. Consequently, this blog post aims to delve into the concept of attribution models, emphasize their significance, outline the various types available, and illustrate with a real-world example. Furthermore, we will examine the latest Google Ads updates and guide you in determining the most suitable attribution model for your Google Ads campaigns.

What is attribution model in Google Ads? 

Throughout the customer journey on Google, a customer typically encounters diverse touchpoints with businesses before making a conversion. The question arises: which of these interactions should be credited for the sale?

This is where Google Ads attribution models come into play, providing the guidelines for distributing credit among the various touchpoints. These attribution models in Google Ads not only help businesses comprehend the user interactions with their ads and website leading to a desired action but also identify the campaigns influencing customer behavior.

With this comprehensive understanding, marketers gain the ability to make more informed decisions and optimize their online advertising campaigns further. Currently, there are two main categories of attribution models—Single-touch and Multi-touch attribution. The choice of the appropriate model depends on the specific situation.

Read more here: https://nestscale.com/blog/google-ads-attribution-models.html

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