TikTok Pulse: Everything Brands Need to Know [2023 Updates]

As one of the most dynamic social media platforms, TikTok never ceases to revolutionize the way brands connect with their target audience. Last year, with the introduction of TikTok Pulse, TikTok has marked itself as the pioneer not only in creating a revenue-sharing program for short video creators but also in offering a cutting-edge ad solution that can supercharge full-funnel engagement and actions for brands. 

So, join us as we explore the exciting possibilities that TikTok Pulse offers and discover the newest updates about this solution to leverage your ad campaign effectively!

What is TikTok Pulse? 

TikTok Pulse is a premium contextual ad solution from TikTok that enables advertisers to align their brand with the videos driving TikTok culture. Specifically, the ads will be displayed on the For you page, right after the top 4% content on the platform within a certain category. 

You may wonder: Wait, what does TikTok use to identify the top 4% of videos? 

Well, it is thanks to Pulse Lineups, which are meticulously curated lists of the top-performing videos across various categories (for example, Beauty Pulse, Sports Pulse, etc). Brands then select the Lineups that align most closely with their goals and values to ensure their content appears alongside culturally relevant and captivating videos.

There are 2 ad formats that you can choose for your TikTok Pulse campaign: In-feed Spark Ads, or Non-spark ads. 


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