TikTok Ad Formats & Specs in 2023: What Beginners Must Know

Feeling confused by the wide range of TikTok ad formats seems to be a common experience for newcomers on the platform. Have you ever faced this challenge: wanting to run a TikTok ad but still being uncertain about which format to choose?

Don’t take it seriously! All you need to do is just follow our guide below about all the best TikTok Ad formats for different goals, you will definitely find the greatest business solution ever!

In-Feed Ads

As the name reflects, In-Feed Ads are the video ads that appear between user videos when they scroll through their For You Page. Those videos can blend naturally in with the native content feed. To put it simply, In-Feed Ads are similar to the ads you see while tapping through Instagram Story.

This TikTok Ad format is especially dedicated to a successful branding process by increasing visibility and reaching a broader audience. Marketers will have the power to include a call-to-action button that links to a landing page or other desired destinations.

Otherwise, viewers can also interact with your videos by liking, leaving a comment, sharing or using the music to create their own content. 

On the downside, In-Feed Ads are skippable and difficult to boost your customer retention. So consider carefully your business goals before running TikTok In-Feed Ads!

TikTok ad specs for In-Feed Ads: 

  • Aspect ratio: 16:9, 9:16 or 1:1
  • Video resolution: ≥1280 x 720 px, ≥720 x 1280 px, and ≥640 x 640 px
  • File types: .mov, .mp4, .3gp, .mpeg, or .avi.
  • Video length: between 5 and 60 seconds (9-15s are the most optimal)
  • Video size: within 500MB. 
  • Bitrate: ≥516 kbps
Read more here: https://nestscale.com/blog/tiktok-ad-formats.html


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