TikTok Video Ideas: Unique “Give” Strategy For Small Businesses

TikTok Video Ideas: Unique “Give” Strategy For Small Businesses

TikTok has grown to be a key component of marketing campaigns in a wide range of industries, from small businesses to big corporations. However, the fact that how to get great TikTok video ideas that engage and approach more potential customers has been a concern for every seller.

Below we specifically focus on small companies, especially those that are new to TikTok, and show them some of the most creative ways businesses can use this popular platform to advertise their products or services.

Give your product a story

The first TikTok video idea that small business owners shouldn’t miss is giving the products a story. Not only what your product can bring benefits to users, but it’s also about what is it. Keep in mind that the more relatable the story is, the deeper the emotional response invoked. Try your best to connect with your audiences and make them fall in love with your product. 

If you are wondering how to do it in a creative and amazing way. Ask yourself these 3 questions and you will find your own story for TikTok Ads:

  • What is the story of your product, brand, or service?
  • What does it represent?
  • What is the inspiration?
  • What is the unique selling point?

Let’s discover this example from Ganni – a Danish contemporary ready-to-wear fashion brand. Knowing the potential of TikTok, Ganni decided to invest in this platform and this team has received amazing results:  43.7K followers, 447.6K likes, thousands of views and a lot of great comments from the audience.

In this video, Ganni chooses to show the inspiration and highlight the unique design of this Figni jeans. By leveraging a relatable story, this brand succeeds to showcase how its product can be the most comfortable jean to wear after dinner. It’s a very smart idea you can follow!

Here is the link: https://nestscale.com/blog/tiktok-video-ideas.html

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