TikTok Auction vs Reservation Ads: Key differences & Best Practices


TikTok has proved to be an excellent social marketing platform that attracted a large number of advertisers, and there’s no doubt that this game-changer is benefiting a lot of businesses. With various types of ads, TikTok has offered brands a powerful creative tool including Auction ads and Reservation ads.

These two ad types are suitable for specific campaigns and brand objectives, so in this article, let’s find out the differences between the two types of ads above to tailor your brand’s ads to best fit your audience.

What are TikTok Auction ads and Reservation ads?

TikTok Auction ads or TikTok ads bidding is a strategy that enhances the effectiveness of your ad campaign by targeting the right audience and getting your desired outcome. When creating Auction ads on TikTok Ads Manager, you let TikTok know who you want to see your ads and from then, TikTok will find people who meet your criteria.

Reservation ads, on the other hand, are the type of ad that needs to book ad placement on TikTok. To do that, you have to work with TikTok partners.



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