How to Use TikTok Comments to Drive Stronger Brand Engagement?

TikTok has succeeded in attracting billions of active users thanks to its interesting content and creative trends, but there’s another factor that makes it even more fascinating: TikTok comments. 

The TikTok comment section is becoming a playground for many brands to show their image in a funnier way and therefore earn authentic engagements. You just can’t miss this potential feature! Keep reading our article for more useful information about TikTok comments.  

What are TikTok comments?

TikTok comments are a sign of engagement in which users reply to your TikTok video. Through comments, they can express their personal opinion (praise or even disagreement), ask a question, and create an online conversation with others. Comments can include text, TikTok hashtags, mentions, and emojis.

When it comes to engagement rate, comments always show great potential that encourages the TikTok algorithm to boost your video. Leaving a comment requires as much effort as viewing or liking a TikTok video. It involves more action from spending a few seconds thinking of something to say, accessing the comment section to typing the comment. 

If your video gains a lot more comments than expected, it means that your audience shows a deep interest in this topic. 

Read more here: https://nestscale.com/blog/tiktok-comments-to-drive-stronger-brand-engagement.html

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