Top 4 Common Reasons for Cart Abandonment and How to Improve



70% of shoppers abandon their carts after adding products, on average. Lower sales and revenue result from a higher cart abandonment rate. Cart abandonment is undeniably one of the most prevalent issues that every retailer must address.

The cart abandonment rate is a challenging issue to resolve, though. Often, it takes months for organizations to delve into the data and insights world to uncover the gaps that cause customers to abandon their purchases.

As a result, we have identified 4 typical issues that contribute to high cart abandonment rates in this post, along with each issue's fixes. No more waiting; let's get started now.

Need to create an account

Making customers create accounts under duress can eventually disrupt the buying process and deter buyers from purchasing your goods. The fact that 28% of all potential consumers reported abandoning their carts as a result of being forced to form an account, which accounts for 22% of cart abandonment.

Read more here: https://nestscale.com/blog/top-4-common-reasons-for-cart-abandonment.html

#cartabandonment #customerservice

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