How Does TikTok Live Shopping Make All Businesses Bloom?

The corona pandemic has significantly altered consumer purchasing patterns across a wide range of industries and product categories, which has led to a rise in live shopping on social media. Live commerce purchases increased 76% globally between March 2020 and July 2021, which is excellent news for all the platforms that started getting into the e-commerce business.

TikTok, known as a game-changer, never passes up this exciting chance. In 2022, TikTok Live Shopping is growing and has far outpaced its rivals. 50% of TikTok users have made a purchase after viewing a live video.

Have you ever considered how this ideal feature can help your company? In this article, let's find the solution!

What is TikTok Live Shopping? 

TikTok Live Shopping is an online shopping platform that enables businesses to present their goods during live events. Customers who are viewing the live stream can chat with vendors in the comment section and make purchases without opening another tab.

In the end, TikTok live shopping presents brands with a promising opportunity to merge into a larger community and reach a new generation of customers. Through the ability to browse and buy items without leaving the app, all of its features aim to create a distinctive experience.

Read more here: https://nestscale.com/blog/tiktok-live-shopping.html

#tiktok #tiktokliveshopping

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