TikTok Statistics Marketers Should Not Miss Out On

TikTok is the world’s leading social media app for short-form mobile videos. More significantly, because of its rapid growth, many brands see fantastic chances to utilize this channel for their marketing plan.

To help businesses, marketers, and influencers get a better understanding of this disruptive new social platform, we’ve compiled certain TikTok statistics below. 


TikTok Statistics Users 

TikTok hit one billion active users, with 142.2 million of those users being in North America. This number will still increase and is expected to reach 1.8 billion by the end of 2022. 

In terms of the dramatic growth of TikTok, it is currently available in 141 countries with a choice of 75 languages in the settings section so that everyone can access it. Moreover, the increase in users over the course of four years really says it all. Let’s take a look below:

DateUsers (million)
2018133
2019381
2020700
2021902
Source: TikTok Report

The rapid rise is very impressive in the sense that in less than four years, it was able to increase the number of users by more than 18 times. In comparison, Facebook, considered as the dominant social media platform, increased slightly more than 0,6 times in the same time. 

TikTok Demographics 

How old are TikTok users? 

Here is a breakdown of the age demographics of all TikTok users.

Age bracketPercentage of users
18-2443.7
25-3431.9
35-4413
45-546.4 
55+3.4
Source: App Ape

Just as millennials fueled the rise of earlier social media platforms, like Facebook and Instagram, Generation Z is fueling the rise of TikTok. To be more specific, the majority of TikTok users are between 18 and 24 years old, and they account for a staggering 43.7 percent of all platform users globally. 

The second-largest age group using TikTok are in 25 to 34, which makes up 282 million TikTok users, or 31.9 percent of the total.

The statistics for the remaining groups were considerably less, it shows that people aged 40 or over are less interested in social networking sites such as TikTok. Particularly, the number of middle-aged users is approximately one out of six times when compared to the young generation.

>> See more here: https://nestscale.com/blog/tiktok-statistics.html

#nestscale #tiktokstatistics


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