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TikTok recently roll out one of the latest features, Stories, that will allow businesses to connect with their community in the most engaging way. With this new tool, you can refresh your content ideas day to day as it just lasts 24 hours.  In this article, we’ll dive deeper into everything you need to know about TikTok stories. Let’s get started! What are TikTok stories? Similar to other platforms’ story features, TikTok Stories are 15-second videos that will last 24 hours after publishing.  The new feature serves as an In-Feed video to boost engagement and get more eyes on your profile in the most authentic way.  Let’s take a look at an example: Read more here: https://nestscale.com/blog/tiktok-stories-every-thing-marketers-need-to-know.html #tiktok #tiktokads

Have you ever heard about the “TikTok made me buy” trend? A lot of B2C brands find their home thanks to the impact of TikTok on the customer buying journey. But how about TikTok for B2B brands? Is TikTok suitable for these companies?  With the right approach, this shoppertainment platform will be profitable for B2B e-commerce and it will be missing if you don’t invest in this new playground. In this article, we will let you through all the different sides of TikTok for B2B marketing. Keep reading for this in-depth guide! What is B2B marketing? As the name suggests, B2B (Business-to-business) marketing refers to all the marketing strategies or content created by one business to target another business. In the era of technology, different social media platforms have created a perfect condition for businesses to work together towards a common goal or purpose. Read more here: https://nestscale.com/blog/tiktok-for-b2b-marketing.html #tiktok #tiktokads

  Has anyone told you a secret tip, a small feature but huge power to gain overnight success on TikTok? Do you think that exists? With TikTok hashtags, everything is possible. They are regarded as an effective way that allows small businesses to compete with the big brands However, every game has its own rules. Before starting to create a survival strategy with TikTok hashtags, you should take advantage of all of its different sides! Keep reading our article for more interesting information.  What are TikTok hashtags? TikTok hashtag is a word or keyword phrase preceded by a hash symbol (#). It is used to categorize the content to help users interested in this topic find it easily by searching a keyword or particular hashtag. Regarding content creators, TikTok hashtag allows them to capture the audience’s attention. Read more here: https://nestscale.com/blog/how-to-use-tiktok-hashtags-to-promote-your-brand.html #tiktok #tiktokads

  TikTok is expanding rapidly, with 1 billion monthly users active on the platform as recently reported. As more and more brands are adopting TikTok for business, TikTok ads have proved to be especially effective thanks to its user-generated content and huge user base.  While TikTok ads provide businesses with numerous creative freedom and plenty of opportunities, many small companies are still wondering whether advertising on TikTok is worth it, given the time and money required to run TikTok ads. So without further ado, let’s explore the world of TikTok ads with its pros and cons to decide whether TikTok ads are worth it. What are TikTok ads? TikTok ads are designed exclusively for brands to broaden their reach and drive conversions.  They provide your business with strong, yet easy-to-use tools for promoting their products to millions of users around the world. Once  getting your TikTok Ad account set up , you can gain access to targeting, ad creation, insight rep...

  How are you doing with our NestDesk? We hope that you had a great experience with our dedicated software and succeeded in making good customer service. Understanding all the things you need, we definitely don’t let you wait too long for the next improvement.  We are so excited to share with you all the new updates of NestDesk version 1.1. It’s all about creating a smoother buying journey for your customers. Now, let’s dig into the details and you will be surprised! Product cards for easy promotion Have you tried to create draft orders and share the checkout link in NestDesk? In this latest version, you can experience Add product to message   – a great way to introduce your items and generate more sales.  Right from the chat window, you can directly share product recommendations with clients and sell more effectively. Just click on the Product Cards icon placed in the Chat section, and you will get instant access to your inventory, and conveniently find product(s) y...

Have you ever wondered how your TikTok video advertising will appear in front of your target audiences? It’s definitely the most popular question when users run a TikTok Ad campaign. That’s why every marketer needs to preview TikTok Ads before officially launching their video.  Don’t worry if you are a newbie on this competitive platform, we are here to show you the ropes. Let’s discover how to preview TikTok Ads in 2 simple ways! Preview ads on TikTok Ads Manager If you intend to preview your ads during the ad creation process, here are the five simple steps you should follow: Step 1:  Access the  Campaign page . Step 2:  Click  Create   to start building your campaign.  Step 3:  After setting up your goal, selecting your audience, and defining your budget, upload your media to the  Ad creation module . Step 4:  Access the   Ad preview box   that shows your TikTok Ad.  Step 5:  Preview your video through TikTok Ads’...

Feeling confused with a wide range of TikTok Ad formats seems to be a normal thing with all newbies on TikTok. Have you ever encountered this challenge, want to run TikTok Ad but still wonder between different formats? However, don’t take it seriously! All you need to do is just follow our guide below about all the best TikTok Ad formats for different goals, you will definitely find the greatest business solution ever! In-Feed Ads As the name reflects, In-Feed Ads are the video ads that appear between user videos when they scroll through their For You Page. Those videos can blend naturally in with the native content feed. To put it simply, In-Feed Ads are similar to the ads you see while tapping through Instagram Story. Read more here: https://nestscale.com/blog/tiktok-ad-formats.html #tiktok #tiktokads

TikTok ads account suspended is a common problem that can happen to any marketer while running TikTok ads campaigns, even the most experienced ones. It will be missing if you just see your account rejected despite all the great ad performance and don’t know what to do! Don’t be so worried, we got your back! Let’s dig into our article to get you out of this issue with simple tips! Why is my TikTok ads account suspended? Have you ever seen a notification “your account has been suspended” appearing on your screen or your ad status showing “suspended”? Unfortunately, in this case, it means that TikTok will stop all your ads despite their performance.  This problem will lead to unexpected situations if you don’t take it seriously. Here are the five common reasons why TikTok suspend your TikTok Ads account. Ads policy violations  User report  Brand piracy  Landing page issue  Payment issue Read more here: https://nestscale.com/blog/tiktok-ads-account-suspended.html #t...

Thinking about using TikTok Ads for your brand or business? If someone does not know what TikTok is, then they must be living under a rock. Every company is now considering how to benefit from TikTok ads given their exponential growth. Don’t worry, TikTok ads structure is here to speed things up! In this article, let’s learn everything you need to know about TikTok ads Structure and discuss if it’s worth applying for your ad campaigns! A brief look at TikTok ads structure Just like Facebook and the majority of other advertising platforms, you must follow a set structure for your TikTok Ads to guarantee the success of your campaigns. There are 3 levels you need in a standard TikTok ad structure: ad campaign level, ad group level and ad level. Let’s take a quick look at those levels: Read more here: https://nestscale.com/blog/tiktok-ads-structure.html #tiktok #tiktokads

Investing in TikTok Ads with an effective budget is a profitable way to boost your brand and spread your own story. By optimizing campaign budgets, many marketers have to face some unexpected problems and ad group out of budget on TikTok is the most common one.  However, every lock has a key and every problem has a solution. So keep reading our article to open the door to success! What is an ad group on TikTok?  If you have run a TikTok Ad campaign, you definitely get familiar with a group. It’s a part of TikTok Ads structure that allows users to organize and decide how their ads will run. To optimize your ad video, in the Ad group section TikTok lets you define: Specific ad placements Audiences and target audiences Campaign budgets Schedule  Optimizations goals Bidding method Read more here: https://nestscale.com/blog/ad-group-out-of-budget-on-tiktok.html #tiktok #tiktokads

The rise of TikTok brand collaboration has entirely surprised all marketers with the power that they have never expected before. A short video that’s posted by the right TikTok influencer can take your business to the next level. But you still don’t know who the right creator for promoting your brand is? Don’t be so nervous, we are here to help you. Keep reading our article to unlock the TikTok world! What is TikTok brand collaboration? As the name suggests, TikTok brand collaboration refers to a brand promoting its unique products or services by collaborating with specific influencers. It’s truly different from other traditional partner marketing campaigns.  With TikTok, it’s all about e-commerce companies and creators supporting each other to open up entirely new opportunities. This shoppertainment platform shows great potential by giving an air of exclusivity to all and leveraging both customer bases to drive more traffic and sales.  Do you know one special thing about TikT...

 You are a beginner, and your TikTok ads get stuck in the dreaded learning phase. Wanting to know how to advance your campaigns from the learning phase swiftly? Don’t worry, we are here to show you everything you need to know about advertisements out of the learning stage so that they perform better for your campaigns. What is the TikTok ads learning phase? Let’s begin with the most obvious question: What is the TikTok ads learning phase?  Basically, the term refers to the initial stage of ad distribution when the system continuously investigates new consumers to assist the ad group in reaching the most appropriate audience.  This step of the ad delivery life cycle is crucial because it helps the system better optimize distribution and provide the most incredible performance. Read more here: https://nestscale.com/blog/tiktok-ads-learning-phase.html #tiktok #tiktokads

TikTok has risen into the marketing landscape as a platform for reaching millions of people which made a new gem of 2021 & 2022 TikTok Ads, and for sure it will get even more popular amongst advertisers in 2023. But what are the best practices with TikTok Ads? Get familiar with the best practices and attributes that make your TikTok Ads creative and engaging. Why does your business need TikTok Ads creative best practices? Nowadays, you can find the TikTok App on every Millennial and Gen-Zers phone. TikTok Ads became the key success factor for lots of advertising campaigns because it not only reaches a diverse audience through TikTok Ads but also is an easy and affordable way to create great campaigns. Through TikTok, brands can effectively increase their exposure and always stay ahead of the social media marketing curve. But using TikTok Ads alone is not enough, you should know a few creative practices for them to really stand out from your competitors. Read more here: https://nest...

Have you ever intended to make TikTok advertising video without any sign of advertising? It seems to be an unrealistic goal that can make your brand no longer on the right track. However, TikTok UGC Ads have that power, the one you’ve never expected. Create unique content, establish greater trust, and drive more traffic and sales, you will have it all in one. Do you feel interested now? Keep reading our article to discover more TikTok UGC Ads! What are TikTok UGC Ads? TikTok User-generated content (UGC) Ads is promoting your products or service through a UGC video. User-generated content is original, creative and brand-specific content created by users for users that brands can publish on TikTok to engage with their audiences in a perfect way.  Moreover, TikTok UGC Ads come in different forms including images, review and tutorial videos or even a podcast. Compared to other social media platforms, TikTok shows great potential to develop this type of content thanks to its relatabilit...

Email marketing is one of the most traditional yet effective marketing channels that has been used by brands for years. It helps businesses build meaningful relationships with their customers, raise brand awareness, nurture leads and turn them into customers.  Recognizing the positive impact of email marketing on business growth, we have been motivated to develop NestSend – an Email Marketing Automation Software that empowers your brand to win customers for life and drive sales. Automate your email marketing Timing matters when it comes to engaging with customers. However, it’s almost impossible to manually schedule and send emails to your customers in real time – especially as your customer list keeps growing bigger. Using NestSend, you can ensure the right message reaches the right audience at the right time on autopilot.  From subscribing to your newsletter to placing the first order and every touchpoint in between. Email automation saves you time and effort connecting with...

In 2022, the global Beauty & Personal Care market is expected to generate more than 500 billion dollars in revenue and is anticipated to grow 4.64% annually. It goes without saying that TikTok has its part in this achievement. Since TikTok came into the picture and rose as the most effective marketing tool for Beauty & Personal Care, TikTok members were able to celebrate every aspect of their true selves and connect with themselves. So today, we will dive into the best TikTok Ad creatives for Beauty & Personal Care as well as put them into practice in order to maximize the chance for success. 3 Go-to tips for Beauty & Personal Care ad creative Follow basic guidelines  Before mastering every TikTok ad creative, it’s essential to know the fundamental guidelines to boost the average performance of advertisements. Leave an impression: Video should be above 10s Optimize the viewing experience: Video should not be below 720P Inspire engagement: Video should always be full...

Advertisers are estimated to reach nearly 890 million users aged 18 and above on TikTok in 2022 suggesting that TikTok marketing and TikTok ads can be megabucks for businesses. In this post, let’s break down some of the most effective TikTok creative elements and the specifications for TikTok ads to make your ads more appealing. 5 popular TikTok creative elements to elevate your video While TikTok is dominating social media with its short-form, vertical video content, there’s no doubt that creative elements significantly contribute to TikTok’s success. Let’s discover the 5 powerful elements to make a viral video. Read more here: https://nestscale.com/blog/tiktok-ads-creative-every-element-and-spec-to-win-the-audience.html #tiktok #tiktokads

Are you ready to step up your TikTok game? Then you’ve arrived at the right place! In this blog article, we’ll help you understand TikTok Video Editor how to develop advertising that will capture your audience, generate conversions, and make a long-lasting impact! What TikTok Video Editor can do? Creating engaging promotional video content was formerly time-consuming and costly. To shoot a short video, you’d need a full production crew, technology, a location, talent, and frequently weeks or months of pre and post-production. These prices were frequently unaffordable for organizations that did not have substantial creative departments or advertisement resources. Different from other TikTok video editors, TikTok has changed everything with its own amazing tool: TikTok Video Editor.It is an advanced and powerful online editor that provides advertising with a range of TikTok style editing tools.  One of its biggest advantages is providing native-feeling content with effects, subtitles...

There is no doubt that TikTok is gaining huge popularity. As a result, a lot of businesses have started to take advantage of its powerful influence to offer their products and persuade people to make a purchase through TikTok ads. When you create an ads campaign or any ads on TikTok, you will encounter an ads bid. So in this post, we’ll uncover every aspect of bidding and give you an idea to make the most effective bid. What is a bid? Before knowing how to bid wisely, you need to understand what it is.  Basically, the TikTok bid represents the price you are willing to pay for actions like clicks, conversions, or impressions. Within your budget, the system will promote your ads to get the desired outcome. Read more here: https://nestscale.com/blog/tiktok-ads-bidding-methods-strategies-best-practices.html #tiktok #tiktokads

When you run any TikTok ads, you always want to draw people’s attention and drive engagement to your brand or your product. Comments, in this case, are huge parts of your strategy as they show the user’s interests or concerns directly to your ads. However, you might miss a large number of comments, which leads to poor interaction with your users, unless you know how to moderate your comments wisely. If you’re in a situation where you’re struggling with managing TikTok ads comments, this post is tailor-made for you. View TikTok ads comments On TikTok, you are able to view, filter, reply to, like, pin, export, hide and block the TikTok comments made on your ads using the Comment Management tool on TikTok Ads Manager. These tools also let you manage comments one at a time or in bulk. Read more here: https://nestscale.com/blog/how-to-see-and-manage-tiktok-ads-comments.html #tiktok #tiktokads

TikTok recently introduced its new feature called Stitch to give users more opportunities to have fun with the platform. Although TikTok Stitch is not designed for advertising, you can take advantage of its creativity to produce engaging and viral videos. Want to know more about TikTok Stitch and how to use it? This post will inform you about this interesting tool and suggestions for making an awesome TikTok Stitch. What is Stitch on TikTok? Stitch is a TikTok creative feature that allows you to edit videos from other TikTok creators with your own content. With TikTok Stitch, you can trim and use a part of people’s videos and incorporate them with yours. Since one of the ultimate goals for social media content is going viral, which is normally achieved by people sharing your posts and possibly leaving comments, Stitch is the perfect way to mix and match viral video snippets into your posts and enable them to be widespread. To let other users Stitch your video, your account must be publ...

TikTok has proved to be the world’s leading entertainment platform and gradually takes over the e-commerce industry as well. Instead of making ads, brands are shifting to TikTok videos that capture people’s attention and at the same time promote their products. Duet then appeared to be a fascinating solution for business when its amusement can go insanely viral. So why don’t we dive into Duet and how to Duet on TikTok to leverage your brand performance? What is Duet on TikTok? Duet is a TikTok creative tool that enables you to post your videos side-by-side with other creators’ videos on TikTok. A duet contains a split-screen video that features two videos playing at once. With the TikTok Duet, people can share their own videos on their TikTok profile as a ‘reply’ to other creators’ content. It’s a great way to be found and get in front of a wider range of audience. Your account must be public for people to Duet with your videos. Read more here: https://nestscale.com/blog/how-to-duet-on...

Good news: TikTok Business creative center was born to help creators ease the stress of generating creative content! Continue reading and learn everything you need to use TikTok Creative Center and go viral in 2023! Why do you need to link your TikTok account to the TikTok For Business account? Convenience: analytics, creative studio, third-party integration, and more tools are available under the Business account to help you develop and optimize your marketing plan. With a single login, you may access various platforms. Create Spark Ads quickly with your own content or turn your organic content into Spark Ads. Help companies establish a consistent brand identity across the whole TikTok. Avoid TikTok Business’s cons: Limited library of sounds: You can’t use most trending audio clips on business accounts due to copyright infringement issues. Limited duet or stitching options: the stitching options are possible, but only when only TikTok music and audio are applied directly. A brand cann...

It might seem new to some businesses but TikTok Branded Effect is on trending and absolutely attention-grabbing. With the promising strategy and the right timing, brands can make a major hit by taking advantage of TikTok Branded Effect. No more waiting, let’s uncover the creative potential of TikTok Branded Effect. Essential guidelines for TikTok Fashion Ads Before you begin, it is critical to understand the essentials. By following these practices, you will substantially increase your chances of improving average ads performance. The length: the video should always last more than 10s. Video quality: the quality of the ads should not be below 720P. Vertically formatted: A vertical video is made in portrait mode and has a 9:16 aspect ratio. Soundtrack: you always include audio, no matter what. Here are some amazing tips to improve ad quality and performance: Focus on creative quantity: We recommend dividing your creatives among several ad groups, with 3-5 creatives per group. This allow...

 Fashion trends have always come and gone. They still come and go these days, of course, but the pace of them is much different than it used to be. Particularly among the Gen-Z crowd, one component that could be attributed to this behavior is none other than the social media platform TikTok. For that reason, TikTok Ads can be your fashion brand’s chance to grab the opportunity this time. What is a Branded Effect on TikTok? Branded Effect is a unique creative solution that brings your brand closer to your audience via virtual simulation. With animation, filters, and augmented reality (AR) effects that users can shoot, play, and interact with, Brand Effect enables brands to emphasize their brand names, products, and ad campaigns. As a result, Branded effects are sponsored by brands as a part of their TikTok ad campaigns. In order to meet the needs of each particular campaign, these effects are carefully personalized with brand logos and other branding elements. Branded Effect allows ...

TikTok offers two kinds of accounts: business and personal. Because of TikTok’s API limitations, each account tier has access to certain TikTok functionalities. Not sure what sort of account you have or want to change it? You can and should link your TikTok account to your TikTok For Business account. What is the TikTok Creative Center? Similar to Facebook’s ad library, TikTok Creative Center, also known as TikTok Ad Library, is a creative hub. It is a function of the TikTok app that offers users a selection of materials and tools for making and editing videos. Users who want to produce their own material can use the templates, music, sound effects, and other resources in the Creative Center. According to industry, advertising objectives, and audience demographics, the creative center offers consumers data-based analyses of current trends. Along with their insights, users are also presented with relevant, top-performing advertisements. This helps in expressing which advertisements are ...